press release

[PRESS RELEASE] Anisa International Announces Launch Of Consumer Brand, Adesign

Thursday, November 17, 2011 Sidrah!!!! 4 Comments


Professional Make-Up Artist Brand Puts Cutting-Edge Innovation
in the Hands of Beauty Consumers
Limited Edition Precious Elements Collection Features 24k Gold and
Sterling Silver Infused Fibers
(ATLANTA, GA, November 7, 2011) – Anisa International, Inc. (, the leading global designer and manufacturer of makeup artistry tools, today announced the consumer launch of its innovation incubator brand, adesign.  With the debut of Precious Elements, a limited edition collection featuring brushes infused with real 24k gold and sterling silver, adesign gives consumers everywhere the opportunity to enjoy its most inventive, professional quality beauty tools and accessories. 

Established in 2006, by makeup artists for makeup artists, adesign has served as the launch pad for some of the beauty industry’s most brazen and unique product concepts.  The brand, which has been a trade favorite among beauty experts since its inception, is available for purchase online at

“We are thrilled to be making this cutting-edge, professional makeup artist brand available to beauty consumers who are searching for new, innovative, and socially responsible products and tools,” said Anisa Telwar, Founder and President of Anisa International, Inc. 

“The Precious Elements Collection, with its 24k gold and sterling silver infused fibers, is an industry breakthrough, combining advanced technology, professional quality and true luxury style.  Its debut is the perfect way to celebrate adesign's consumer launch."

Precious Elements Limited Edition Collection

ADesign Limited Edition Brushes

Infused with real 24k gold and sterling silver, adesign’s Precious Elements collection brings a sense of luxury to everyone’s beauty routine.  As the first product from the newly launched consumer brand adesign, these world-wide exclusive brush fibers are a testament to the ground-breaking heritage of the brand. 

“Just as “indie” fashion brands are the first to dictate style trends, adesign is constantly reinventing the beauty category,” continued Anisa Telwar. “By pushing the boundaries set by traditional brush and fiber manufacturing, adesign has created a culture of limitless creativity and audacious experimentation that is transforming the way women use and think about their beauty tool-kit.” 

ADesign Limited Edition Brushes
The Precious Elements collection, nestled in a designer carrying case, features three brushes including a powder brush, an angled cheek brush and a flat foundation brush, designed to create a complete beauty look.

Shana King, Beauty Director of adesign and co-creator of the collection recommends using the set with liquid, baked and pressed products. “Recognized around the world for their luxurious and beautifying properties, gold and silver have also shown to help improve the overall appearance and health of skin – making them the ultimate luxury tool.  The face brush is ideal for bronzers, pressed and loose powders, while the contour cheek brush can be paired with all powder and cream based cheek products and the foundation brush will create a flawless application with all cream, liquid and powder-based foundations.”

Additional beauty tricks and tips from Shana King can be found on her blog at

The exclusive Precious Elements collection will retail online only at for $55.00 plus shipping.

About adesign
Established in 2006, adesign is the consumer brand and product incubator for Anisa International, the leading global designer and manufacturer of makeup artistry tools.  By engaging both beauty experts in the development, design and testing of new and innovative product lines, adesign gains invaluable insight and feedback that keeps the brand ahead of trend and gives Anisa International clients a distinctly competitive edge.

About Anisa International
Anisa International, Inc. is the beauty industry’s leading global cosmetic brush design and manufacturing company.  Founded in 1992, the Company is committed to providing its clients innovative product design, socially responsible manufacturing, expert education, and marketing support to ensure creation of  the best cosmetic brushes and beauty accessories on the market today. Information about Anisa International, Inc. and its manufacturing operations is available at

International clients that are interested in ordering can contact if they want to order outside the U.S.

You Might Also Like


  1. They look so pretty haha. Bet mine would be destroyed within about a week though if I got them. I don't really take good care of my brushes!

    - Allie x

    Allie UK Blog

  2. @Allie It is a drag to wash them because sometimes there is still some shampoo residue left in the dense brushes. I always wash my brushes, at least twice in a week. Thats also because I don't do makeup as often!

  3. brushes look great, thanks for sharing such info :)

  4. I enjoy to translate and revalue your transmute.
    press release seo