SRM Couture opens it's doors in Karachi

Wednesday, November 21, 2018 Sidrah Beauty 26 Comments

One thing's for sure, whenever there's a new launch or opening...I always expect high prices with high quality craftsmanship. Luckily for us that's not the case with SRM Couture, low prices AND handmade embroidery...all done in house. From fabric dying, block printing, handmade embroidery to custom tailoring...the atelier has it all! 

Block Printing
SRM Couture is led by Syeda Raafia Mamujee, who's an absolute gem! She is genuinely such a sweetheart and has such a beautiful vision for her atelier. I loved meeting her and understanding why she created her atelier really inspired me! She is such a warm soul and her work speaks for itself. Her attention to detail is everywhere from the décor of the clients waiting room to perfect stitch of her fabrics. 
With a price point starting at 1,000PKR up to 3,000PKR for hand embroidered suits, you can find them at her location in Gulshan. You can visit her by an appointment to get your own custom suits made. I can't wait to visit her again!

For more information on SRM Couture visit their Facebook and Instagram.


Color Studio Professional,

White Perfection Range by Color Studio Professional

Thursday, July 19, 2018 Sidrah Beauty 8 Comments

Color Studio Professional are back with a range of products featuring a White Perfection formula perfect for Summer. The range includes a Powder, BB Creams and a Matt Primer for a fairer, brighter and oil-free makeup. I did a first impression on my Instagram if you haven't checked it out. I've been testing these out for a few weeks, with the temperature rising these past few months makeup has been melting off my skin. 
So how did the White Perfection range last on me? Lets find out!
White Perfection BB Cream
All in one whitening bb cream adapts to your skin for a spotless radiance. Active ingredients Vitamin C and Chromocare provide whitening and brightening action. Its 3-in-1 formula helps correct, conceal and provides instant coverage.
If most BB Creams are too oily or greasy for your skin type, this is the most matte BB cream that I've ever tried. Ideal for very oily to combination skin types, this works best if your makeup tends to sweat off during the day. The BB cream is not like most since it's very mattifying, you can even skip out on powder since it dries down to a very oil-free finish. 
For the price this is the perfect go-to daily wear BB cream. The shades Fair and Light are suitable for NC15-NC20 skin tones. If you're in the medium shade range, these might be a little light for you which I always end up mixing a darker foundation to get the right match. 
Since my skin is on the combination side, I tried this with the Matt Primer and my skin was MATTE as ever. A few other times I used my normal sunscreen with a little moisturizer and the BB cream dried down to a nice finish which look great for a few hours but did need touch ups throughout the day.
Price: 595Rs.
White Perfection Matt Primer
This oil free formula dries to a perfect matte finish, reducing the appearance of pores and fine lines providing a soft focus effect. Its lightweight velvety texture applies smoothly and evenly, and brightening agents provide instant whitening and fresh looking skin all day long.

Most primers are made using silicone to fill in pores and smooth any textures, while those are great for smoothing the skin it doesn't help keep oil at bay for long. This primer however has a smooth and ultra-matte finish that provides a base for any foundation.

When I first applied it, I ended up using too much and since it's a white primer it does leave a slight tint on the skin. When using a small amount, the tint gets covered by foundation. Using the right foundation formula is very tricky on top of certain primers, most can end up breaking foundation apart on the skin so it's good to do a test with your favorite foundation before using it.

For my combination skin type, I prefer to use this on my most oil-prone areas like my nose. It kept oil at bay for a very long time before any touch up.
Price: 950Rs.
White Perfection Face Powder
White perfection is a revolutionary lightweight powder compact with skin brightening ingredients. Long wearing, water resistant and waterproof formula keeps the face shine free whereas anti-oxidant action protects skin throughout the day.

Definitely my favorite from the range! If you've tried Color Studio's pressed face powders'd know that they make your foundation budge proof through sweat and oil. With the White Perfection powder it give a light coverage while mattifying the skin. 

It has a similar formula to the Matt Perfection powder that comes in the black packaging, it mattified my skin really well and set my foundation and concealer for all day wear. 

I highly recommend trying this powder out for daytime wear, when makeup tends to melt from higher temperature.

Price: 750Rs.

Overall, for the price these products are worth it for a daily makeup look for those struggling with oil and sweat. To purchase the White Perfection range, order on their website or through Guilt Hub.



Stay Hydrated this Summer with Nestlé Pure Life

Monday, April 30, 2018 Sidrah Beauty 1 Comments

There is nothing worst than dehydration during the scorching hot summer season. Thus comes NESTLÉ PURE LIFE, Pakistan’s favorite bottled water!

The Healthy Hydration Meet launched the new brand identity, TVC and bottle with Khalid Malik hosting the event. The night was full of fun filled activities for all the guests. The new slogan ‘BehtarMustaqbilAaj Se’ is aimed towards further championing the cause of pure water for healthier generations. 

This summer season, don't forget to stay hydrated! Drink plenty of water and watch all your health issue fade away. 



Spa Day at Rejuve by Aliya Farooq

Monday, April 30, 2018 Sidrah Beauty 4 Comments

Sometimes the only way to really relax and practice a little self-care is with a day spent at the spa. I honestly feel it's must nowadays with a busy lifestyle. With SOO much going on be it work, home, chores or trying to keep a social life...taking a break from it all at a spa really centers you. 

So I was graciously invited at Rejuve by Aliya Farooq, located on Tipu Sultan road which is amazing! Since I live so far from defense and clifton, it's the perfect location. I was nothing short of excited to spend the day with a few of my blogger babes. 

The menu for the day included quite a few services to try out! The services I went for was the Candle Body Wax Massage, Guinot Face Gloss and a Pedicure.

While all of the services were amazing, I HIGHLY recommend the candle wax massage. The experience was like no other. The hot candle wax oil really helped the soothe my tired muscles and the aroma alone was relaxing. I really want to visit again because it was that amazing!
Massage Room

The staff and event was absolutely amazing. The catering was done by Le Saint Honoré Pâtisserie, which their French pastries were DIVINE!

If you're looking for a pick-me-up at a relax, chill spot I would recommend visiting Rejuve. There's plenty of different services worth checking out! Visit their Facebook Page for more details.



Whimsy Beauty Launch at Mizka's Studio

Saturday, March 31, 2018 Sidrah Beauty 2 Comments

A few weeks ago I along with other bloggers and journalists were invited to a cozy launch of the newest skincare brand in Pakistan...Whimsy Beauty! The launch was held at Mizka's Studio to demo the range and give some much needed guidance on facial oils. The brand was founded by Maliha Rao and is being sold at Mizka's Studio and online at

The range includes customized couture facial oils that is curated specifically for your skin type. Personally I have been loving using the Sonrisa oil. The oil is like NO OTHER that I've tried, it soften and smoothed my skin after the first use. 
Shop the Whimsy Beauty Range at 

For more information visit their Facebook and Instagram.



Find your Zen at Karachi Ladies Club

Wednesday, March 28, 2018 Sidrah Beauty 1 Comments

If chaos consumes your day to day life, having a moment of Zen is hard to come by. I can safely say I've found my place to find a moment of peace and tranquility. From blissful massages, manicure/pedicures, organic facials, yoga, aerobics, kick-boxing and more you can find at Karachi Ladies Club!
Founded by the ever graceful Nissa who graciously invited me to spend a day at for a little tour of the place and a review of a few services. The club has it all! The best part if that you can pretty much spend an entire day there from 8:30am till 11pm with the back to back classes.

Massage + Facial Services

Aloe Vera Hydrating Facial
A 45 minute blissful facial using all organic and disposable products (sponges and headband). It’s a 5 step facial from makeup removing, aloe vera cleansing, scrub with rice atta, honey mask and SPF moisturizer application. I highly recommend Naseema who did my facial and massage. She did an amazing job at hitting all pressure points on the face. 

Express Body Massage
The 30 minute massage was absolutely relaxing. It definitely took away all the stress especially with the calming atmosphere of the rooms. I know I’m going to go back often for the massage. The entire room and aroma for the massage took me to another level of ZEN.
I hope I inspired you guys to check out the place! The best part about their massages and facials is that the cost is really reasonable compared to other spas and salons. Although Karachi Ladies Club is a wellness/holistic space, I absolutely enjoyed my time and I'm sure you will too :)
 For more info check out their Facebook page