Anoushey Ashraf and Rizwan Ali unveil The Collection at Debenhams

Friday, March 31, 2017 Sidrah Beauty 1 Comments

If you're a fan of Anoushey Ashraf and Rizwan Ali, then you're in luck! The duo unveiled The Collection exclusively at Debenhams. Both selected a few pieces to put together and showcase at Debenhams. I personally adore her style, she's always casual yet very chic so her picks were definitely reminiscent to what she would wear on a day out.
Anoushey Ashraf and Rizwan Ali unveil The Collection at Debenhams

Anoushey Ashraf and Rizwan Ali unveil The Collection at Debenhams

Anoushey Ashraf unveil The Collection at Debenhams

Anoushey Ashraf unveil The Collection at Debenhams
Anoushey said her favorite outfit was the black pants with the stripped top. I loved how each piece was simple yet was accessorized with handbags.

The Collection at Debenhams

For more information visit Debenhems at Dolmen Mall Clifton!



Empowering Women Campaign with BeautyBar!

Wednesday, March 22, 2017 Sidrah Beauty 0 Comments

8th March is celebrated as Women’s day across the globe to pay homage to womanhood. This month, BeautyBar joins the world to celebrate women who are not only strong and ambitious, but who also dare to dream big. We start our celebration by introducing the women who have worked hard to bring us new and innovative products and celebrate beauty like no other. These women entrepreneurs are turning heads by redefining the meaning of Beauty and its standards.
Willa Hafeez – the founder of BeautyBar. Her experiences led her to the realization that women in Pakistan want quality beauty products but they have limited access to them. This mere realization led to the building up of a network that provides easy access to beauty products across the country. “At BeautyBar, we believe every woman should pursue her dreams with confidence. When we look beautiful, we feel confident.”
Running BeautyBar for over a year, Willa realized the lack of coordination and support amongst women. This March, she decided to take the initiative and bring women on board who not only took steps to turn their dreams into reality and redefined the beauty industry of Pakistan by helping women around the country look and feel beautiful.
BeautyBar sent over a few goodies to showcase the brands that are owned by women. This initiative is absolutely inspiring as we need to promote more women owned businesses!
The box is created by The Gift Fairy, the packaging partner for the Women Empowerment Campaign. The Gift Fairy is a beautiful initiative by Abeera Iqbal. Its said that creativity knows no bounds and it holds true at The Gift Fairy where you find the most creative and artistic pieces of art. They specialize in making special moments memorable by adding a touch of personalization with their handmade gift boxes, favor boxes, giveaways, wrappings and d├ęcor.
Serene Organics is an initiative by two LUMS graduates who seek to provide the market with- crucially needed- pure and natural oils. Serene’s oils are extracted directly from nature and retain their natural properties, bringing zero side-effects. In today’s unnatural world; Serene aims to encourage and promote a healthier lifestyle that is closer to nature in every way. It facilitates healthier and natural way of living for both men and women.

Founders Fatima & Shahama are a strong advocates of serving the community. Not limiting itself to serving the beauty sector only, it goes one step further and helps the poor oil producers by making them shareholders of their enterprise, thus improving their financial status. It also employs women, who are struggling financially by involving them in the production of Serene’s eco-friendly jute packaging. 

Luscious Cosmetics needs no introduction. It has become a brand that is widely recognized across the country and is also the first local brand to sign a contract with Sephora. Founded in 2007 by Mehrbano Sethi, who is a through and through makeup buff. Luscious Cosmetics has attained loyal following among celebrities, makeup artists and beauty addicts alike. It is the first local brand that proved to be a game changer in Pakistan’s beauty industry and changed the perception of people about makeup.

“At Luscious Cosmetics, we take the business of beauty very seriously. The company was founded with the purpose of creating high quality cosmetics with an affordable price tag, but without ever compromising on ingredients and ethics.” Each product is developed with a lot of hard work and passion to be as user friendly as possible and with professional grade results at an affordable price tag. The mantra is quite simple: Celebrate your Beauty!

Being a pioneer in Pakistan to use ingredients that are natural, organic (where possible) and wild crafted, Conatural is leading the organic beauty industry in Pakistan. CEO Myra Qureshi is committed to providing the highest quality organic solutions for luxurious and affordable skin care. Their mission is to change the way women and men buy skin and hair care products. They want to help and eliminate the exposure to toxic chemicals in cosmetics. The result? Healthy, nourished and enriched skin.  The affordable price tag and amazing product quality that delivers has resulted in Conatural being a brand recognized across the country. It’s a brand which is not only used by celebrities but also people belonging to all classes.

I love this initiate by BeautyBar, for more information check out their website, Facebook and Instagram.



Tour around LUSH at The Dubai Mall!

Sunday, March 19, 2017 Sidrah Beauty 0 Comments

Late last year I visited Dubai for the first time with my bestie Nida from Highlife Shenanigans. With all the places I visited in Dubai, the Lush Tour at the Dubai Mall was absolutely amazing. The shop offers the tour to anyone interested in checking out the entire store. Being completely new to Lush Cosmetics it was a great opportunity to learn about the brand and test a few products along the way. Now I'm not so much into organic skincare to be honest especially since the products tend to expire faster and are most costly than any other brand. 

The tour gives you an entire look at Lush from start to finish. Here's a look at some products in their range! 

Anyone can visit LUSH and ask for the Happy Hour Tour! Currently it's for 89Dhr, for more information check out LUSH Middle East online. 



Atiqa Odho Cosmetics Bloggers Meetup!

Wednesday, March 15, 2017 Sidrah Beauty 0 Comments

This past week a few of us bloggers were invited for a special Atiqa Odho Cosmetics meet up for International Women's day at Mona J Spa and Salon. With Atiqa Odho gracing her presence at the meet up, I absolutely loved how warm and informative she was about her brand. Honestly I wasn't expecting her to host the event so graciously as I've always seen brand ambassadors host events for brands. 
Here are some items we received in our goody bag!
Odho Cosmetics Lipstick in Precious
Odho Cosmetics Eyeshadows in Aquamarine (loose) Glacier (pressed)
Odho Cosmetics Powders in Walnut (Contour) Almond (Glow) Nightingale (Blush)
Atiqa allowed us to demo all of her products and ask any questions we might've had. Her products are all ISO certified with her own unique colors and finishes for each product. She gave us a lot of insight to her range and how she came about naming her products. It was a lovely time spent with her and Mona J as she demoed 2 makeup looks using all Odho Cosmetics. 
She also shed light on the fact that Atiqa Odho Cosmetics have been specifically designed for the Asian skin tone; which is why, all the shades whether those of her lipsticks, eye shadows, face powders or blush-on complement the Pakistani women of every age. 

Atiqa Odho Cosmetics is the first and only ISO Certified Celebrity Cosmetic brand of Pakistan at par with the global brands like of Tyra Banks, Jessica Alba, Drew Barymore, Eva Mendes and Kat Von D. From high-performance lipsticks, eye shadows, blush-on, face powders, contouring kits, blush kits, to a professional range of brushes and manicure & pedicure sets, Atiqa Odho Cosmetics has it all when it comes to makeup.
For more information visit Odho cosmetics on FacebookTwitter and Instagram