Summer Makeup Festival 2017 in Karachi

Wednesday, August 16, 2017 Sidrah Beauty 0 Comments

A few weeks ago one of the best makeup exhibitions took place at Royal Rodale. The Summer Makeup Festival by Makeup, Makeup and More Makeup brought together all of the top cosmetic brands all under one roof. From Loreal, Maybelline, Beauty Blender, ELF, OPI, Stageline and more! Here's a look at all of the stalls that were among the showcasing of each brand and makeup resellers. 

The guest of the honor was the amazing hair designer and makeup artist Saima Bargfrede.

Maleeha, Saima and Rafia
Loreal Makeover
The event was absolutely fun to see all the brands under one roof, I'm looking forward to next year for sure! For more info visit Makeup, Makeup and More Makeup on Instagram and Facebook.



L'Oreal Smart Bond at Allenora Annie's Signature Salon

Sunday, July 30, 2017 Sidrah Beauty 0 Comments

Recently I was invited by Ghazia of Allenora Annie's Signature Salon for a fun event with L'Oréal Professionnel Smartbond. A few amazing bloggers and celebs attended the event for a L'Oréal hair transformation. I got the treatment done and here's a peak into the event!
L'Oreal Smart Bond

What is SmartBond?

L'Oréal Professionnel Smartbond is a two-part, in-salon treatment that protects and strengthens hair during the coloring and/or lightening process, and is touted to brighten and soften dyed hair over time, whereas the in-salon (and at-home) Olaplex system rebuilds the damaged disulfide bonds (the stuff that gives your hair elasticity) that are broken during the chemical process.
Hina Khawaja Bayat
 Jinaan Hussain
Jinaan Hussain
The event started with a hair analysis by Ghazia to see what our hair really needed, glossing was offered as well so I went for a color refresh. I went for a copper tone glossing which shows very well in daylight. My hair was first lighten and then went for the glossing which they apply after washing off the lightener. 

After the glossing, the Loreal SmartBond was applied. The treatment made a very noticeable difference in the end result. My hair was blow dried and I was given a beachy-loose wave hair style. 
I absolutely loved the end result! I would suggest this for anyone who's already going in for a color treatment to add this service for softer and manageable hair. What do you think? The treatment is available at most leading salons that offer Loreal treatments. 



Drugstore Makeup Haul from

Sunday, July 30, 2017 Sidrah Beauty 0 Comments

I've been on a makeup mist hunt since I've fallen in love with the MAC Fix+. I've been using it so often that I needed to find something to use on a daily basis. So I picked up a few random items from since they have a huge variety of drugstore products. Haul Freedom Makeup Rimmel Essence Makeup Revolution
What I Bought:
  • Essence Nail Polish 03 Crew Love Is True Love - Rs.167
  • Rimmel Match Perfection Concealer - Natural Beige - Rs.635
  • Freedom Professional Studio Priming Water - Rs.680
  • Pro Fix Makeup Fixing Spray - Rs.850

Makeup Revolution products that are know for being dupes of high end makeup. Their Pro Fix Makeup Fixing Spray looked promising when I looked up its reviews. It has a slight scent but works quite well. I haven't tested it out compared to Fix+ yet. Haul  Makeup Revolution Fixing spray review Haul  Makeup Revolution Fixing spray review
I was also intrigued about the Pro Studio Priming Water, I used his once and it definitely preps the skin to give a tacky base before applying foundation. This would be amazing to foil eye shadows. Haul Freedom Makeup pro priming spray review Haul Freedom Makeup pro priming spray review
The other 2 items I picked up were the Essence Latex Finish Nail Polish and my second repurchase of my favorite Rimmel Match Perfection Concealer. They currently have a few Essence products on sale on the site! It's so hard finding Rimmel in stock so I was very happy to see the entire range easily available on the website. Haul Rimmel Concealer review
 I love the consistency of the Rimmel Match Perfection concealer, it's quite quicker than the Maybeline Fit Me concealer that has been my favorite lately. The color match I prefer the Fit Me since it's quite peachy. The Rimmel one I can use for brighten

I'm eyeing a few Wet N Wild products on their website right now! Visit their website for the best range available. I just wish they offered free shipping!! 



GlowyBox July Box Review + Meetup at Karachi Social

Thursday, July 27, 2017 Sidrah Beauty 0 Comments

Glowybox has definitely taken the world of beauty subscription boxes to another level in Pakistan. The first amazing box filled with all imported products in a beautifully packaged box. Since it's launch, the second beauty meetup was held at Karachi Social, the new restaurant and lounge that offers a delicious menu and an attractive ambiance.

The meetup was attended by the members of its association including fellow beauty bloggers, makeup artists and models. We were all given the July Box to share with you all!
GlowyBox July Box Review
GlowyBox July Box Review

What's Inside

  • Colorpop Creme Finish Lippie Stix - Rooftop
  • Manna Kadar HD Translucent Powder
  • Anastasia Beverly Hills Eyeshadow - Smoke
  • LUSH Outback Mate Soap
  • ORLY Breathable Nail Polish - Powder Packed

GlowyBox July Box Review Colourpop Rooftop Creme Finish
I love ColourPop Lippie stix, they are affordable and come in a HUGE range of shades. My box included the Rooftop Creme Finish Lippie Stix. The shade is a beautiful mauve pink color.
GlowyBox July Box Review MannaKadar HD Powder
I've never used any products from Manna Kadar before, another reason why this box is great for trying out brands that aren't easily available in Pakistan. The HD powder is smooth and silky and can easily be taken with you in your travel pouch.
GlowyBox July Box Review Anastasia Smoke Eyeshadow
Anastasia powders be it highlighters or eyeshadows are amazing! I'm thrilled they included an eyeshadow, it's very silky smooth and very pigmented. Can't go wrong with a deep brown in the shade Smoke.
GlowyBox July Box Review LUSH Outback Mate Soap
Skincare is a must when it comes to prepping your makeup. This is definitely something I would've never been able to try since LUSH isn't easily available here. The Outback Mate Soap is amazing, its a cooling gel soap that cleans the face so well without leaving it dried out.
The fresh minty scent has taken over my bathroom and I love it. This product is going to last MONTHS since you need a small amount to apply on the skin.
GlowyBox July Box Review ORLY Power Packed
Last but not least, my favorite pick from the box is the Orly Breathable Nail Color in the shade Power Packed. Its a very very opaque polish that applies like a dream. I've never tried any Orly polishes before so this was a treat.

Second Bloggers Meetup at Karachi Social

Starlnks PR team
Fellow Bloggers
Founder of GlowyBox
The JULY GlowyBox is priced at 3,000PKR but the worth of the products (and beautiful customized packaging) retails for over $50.

For more details visit GlowyBox on their website


Hair Products

Best Hair Products for VOLUME

Friday, June 30, 2017 Sidrah Beauty 0 Comments

Best Hair Products for VOLUME
Since my hair is now short I have to style it every time I wash it otherwise it just looks very messy. So since my hair has been short for a couple months I've narrowed it down to a routine that helps keep the volume all day. Granted most days when there is a lot of humidity my hair will loose volume. These products are definitely worth trying if your looking for a boost. 
Best Hair Products for VOLUME
The first step after I towel dry my hair is I apply the TRESemmé Thermal Creations Volumizing Mousse. I use a very small quantity and just apply towards the roots and the ends then I blow dry with a round brush focusing on the roots. The problem with short hair is that you can't reach all the areas of your scalp to dry so I just do it sporadically. 
Best Hair Products for VOLUME
After I blow dry my hair I straighten my hair without using any product. When my hair has straighten then I go in  with the Catwalk by TIGI Root Boost Spray (AED35) on the roots of my hair. This product has to be blow dried so I go back in with my hair dryer. I interchange either this product or the Bedhead Sugar Dust Root Powder (AED43) which can be applied on the scalp and massaged in for volume.  The Catwalk by TIGI is by far my FAVOURITE for intense volume. A little goes a long way.  I only use this on special occasions because after I use it makes my scalp very tight and uncomfortable the following day. 

On day to day use I love the Schwarzkopf Got2b Fat Tastic Hairspray 
(850Rs) I usually backcomb my scalp and then spray where I teased to hold the volume. On days when my hair is greasy I love using the Batiste XXL Volume Dry Shampoo (550Rs). I flip my head upside down and spray towards the roots. I use this sparingly as well since the following day since it will make your hair feel very tight. 

Most of these products I ordered from Dubai. Bastiste and Got2B are easily available in shops now! I picked mine up from EBCO. These products are definitely some of my favorites along with a backcombing brush!



ColourPop Super Shock Shadows - Swatches!

Thursday, June 22, 2017 Sidrah Beauty 3 Comments

After falling in love with ColourPop lip products, I recently got around to getting a few Super Shock Eyeshadows! These are some the best-sellers available on the website so I thought to give them a go and see what the fuss is about!
ColourPop Super Shock Shadows - Swatches Nillionaire Bae Juicy Apple
What ColourPop Say:
Our revolutionary creme-powder eyeshadow, famous for its unique bouncy texture, delivers bold colour & fine glitter in one swipe without creasing, fading or fallout.
For maximum coverage: Use fingertip and tap shadow onto eye lid. A flat, fine tip synthetic brush will work fabulously as well and is actually better for a more detailed application close to the lash line. However, your fingertips make for the most intense application.
To blend: Use a fluffy brush that has good movement, dip tip of the brush into the shadow and blend with a “wind shield wiper” movement throughout the crease of the eye. This will make your shadow softer and more diffused (like a total pro). When finished, close that sucker up tight! Don’t leave the jar opened for long periods of time, you may lose some of the magic that makes the Super Shock Shadow so amazzzing.

Nillionaire- You'll be looking rich in this bronze with pink and gold ultra-glitter.
Bae- Ay Bay Bay, this is a rich eggplant purple with blue glitter.
Juicy Apple(discontinued)- Glitter sheer finish soft gold topped with gold glitter.
ColourPop Super Shock Shadows - Swatches Nillionaire Bae Juicy Apple
Let's Hear it!
I've never used anything like these eyeshadows before. The soft and smooth cream texture applies like a powder. I've found that it doesn't apply that well on the eyes unless you're using a sponge tip applicator. Juicy Apple was limited edition from the Hello Kitty collection but there are a few similar shades in the ColourPop range, the light gold shade applies very sheer with bright gold glitters. I love layering all of these on top of a cream shadow or color base. Bae is my personal favorite, it applies as a plum shade with blue glitter on the eyelids. Nillionaire is my go to for a little pop on an everyday eye look. The bronze shade is perfection!
All of these last quite long on the eyelids without fading or creasing, just using a small amount and blend it is key to prevent creasing!

For more information visit, these are $5 each but usually cost between Rs800-1000 if purchasing from a Facebook page.



NYX Cosmetics Arabia NYXIFIED Suhoor Event

Tuesday, June 20, 2017 Sidrah Beauty 0 Comments

NYX Professional Makeup Arabia held a fun-filled NYXIFIED Suhoor event for bloggers and socialities! When it comes to NYX, the event was something worth taking a peak into! Held at the La Ville Hotel in City Walk Dubai, the event was simply stunning with the NYX themed photo booth, makeup and amaaazing food.
NYX Cosmetics Arabia NYXIFIED Suhoor Event
NYX Cosmetics Arabia NYXIFIED Suhoor Event
NYX Cosmetics Arabia NYXIFIED Suhoor Event
NYX Cosmetics Arabia NYXIFIED Suhoor Event
NYX Cosmetics Arabia NYXIFIED Suhoor Event  
NYX Cosmetics Arabia NYXIFIED Suhoor Event
NYX Cosmetics Arabia NYXIFIED Suhoor Event
NYX Cosmetics Arabia NYXIFIED Suhoor Event NYX Cosmetics Arabia NYXIFIED Suhoor Event
The featured product was the NYX Total Control Foundation Drops that gives you sheer or full coverage by using fewer or more drops. NYX Cosmetics Arabia NYXIFIED Suhoor Event Total Control FoundationNYX Cosmetics Arabia NYXIFIED Suhoor Event Total Control Foundation
Thank you NYX Cosmetics Arabia for the invitation. For more information visit their Facebook and Instagram.