events

L'oréal Paris Hair Care Reveal Mahira Khan as Their New Spokesperson

Wednesday, October 18, 2017 Sidrah Beauty 0 Comments

The world’s top beauty brand, L'Oréal Paris, has announced Pakistan’s leading lady Mahira Khan as the Official Spokesperson for L'Oréal Paris Hair Care in Pakistan. Mahira joins the team of prestigious women that have been representing the iconic brand L’Oréal Paris for decades.
Mahira was unveiled on the third day of the prestigious PFDC L’Oréal Paris Bridal Week 2017 as the superstar made a surprise appearance on the ramp and spoke about beauty and women empowerment.


“Mahira Khan is an undeniable force of intelligence, beauty and strength. Her talent, spirit, charisma and self-confidence truly reflect the values of the brand and make her the perfect spokesperson. We are delighted to welcome Mahira as our new spokesperson for L'Oréal Paris Hair Care.” said Musharaf Hai, Managing Director at L'Oréal Pakistan.

On becoming the new spokesperson for L'Oréal Paris Hair Care in Pakistan, Mahira Khan said: “My new role as the spokesperson for L’Oréal Paris Hair Care represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty and self-worth. I passionately believe that beauty is rooted in self-belief, confidence and humility. I am proud to be a L’Oréal Paris woman.”

A multi-faceted star, Mahira Khan started her career as a VJ in 2006, making her acting debut with Pakistani blockbuster Bol in 2011. The multi-award winning actress has also appeared in several hit TV serials including Humsafar, Shehr-e-Zaat and Bin Roye. With her impeccable acting prowess, Mahira Khan landed a lead role opposite Bollywood’s biggest superstar Shah Rukh Khan in Raees, released earlier this year. She is also the recipient of numerous local and international accolades.

L’Oréal Paris has been present in Pakistan since 2009. Its spokespersons are passionate and talented individuals who are the icons of arts, fashion and beauty. The exceptional careers and charismatic personality of L'Oréal's ambassadors resonate in the brand’s motto "Because We’re Worth it", a truly universal message of empowering beauty for decades.

0 comments:

events

J. Makeup & Fragrances come forth with a Beauty Movement

Wednesday, October 18, 2017 Sidrah Beauty 0 Comments


[Karachi, 13th October 2017]: In a fun-filled and lively event J. introduced their range of silk cream as well as note cosmetics to the local beauty and lifestyle bloggers. Held at the Dolmen Mall Clifton and is on till 15th of October, here on it will move to Dolmen Mall Tariq Road and then Lucky One Mall. The launch of “J. Beauty Activity” was attended in great numbers by some of the biggest bloggers in Pakistan.


In the rendezvous with J. makeup and fragrances, the bloggers and walk-in customers of the malls will be given free makeovers and hands on experience of the J. makeup and fragrances. Known for its high quality, premium products and great coverage foundations, high intensity highlighters, pigmented shades and stay on lip glosses and paints, J. makeup is  fast becoming a go to brand for the perfect everyday look.


#JdotBeautyActivity Kiosk:

Festival of Beauty at Dolmen Mall Tariq Road 18th to 22nd October 2017



J. Makeup’s Philosophy

J. staying loyal to its tradition of bringing the best, introduces to its customers, a must have series of vibrant and colourful cosmetics for your face, eyes and lips. With a realm of palettes, that includes nudes, reds, pinks, and purples, you are sure to make a grand entrance. Turn heads with J. distinctive line of makeup with stunning options that will satisfy the modern women’s desire to stand out of the crowd. With J. Makeup, dare to be different. From high-performance lipsticks, eye shadows, blush-on, face powders, contouring kits, blush kits, to a professional range of brushes and BB crème. J. Makeup is here to give you a permanent fixture for all your beauty needs.

0 comments:

Review,

[REVIEW] Wet N Wild MegaGlo Highlighting Powders

Saturday, September 30, 2017 Sidrah Beauty 0 Comments

Wet n' Wild Precious Petals Highlighter
When it comes to highlighters, I'm in a committed relationship with Wet n' Wild. There's no comparison to these highlighters than anything in my collection. While I do own the ABH Glow Kit, I reach for these 2 highlights more often for a beautiful ethereal glow. If you haven't tried these highlights yet, you are missing out!
Precious Petals MegaGlo Highlighting Powder is a medium rose gold with a metallic sheen. The texture is very creamy that applies easily with any powder brush.
Hollywood Boulevard (now Boozy Brunch) Shimmer Palette is a true champagne gold with a metallic sheen. The texture is very smooth and applies like a dream!
For an intense sheen spray a little I'd say spray a little fixing mist on your brush after you dip into the product. These are already so metallic that this step helps to keep the highlighter on all day.
Let's Talk About It:
For the most pearlized sheen to your skin, do NOT sleep on Wet N Wild. These are the most beautiful powders I have in my collection hands down. I've owned Hollywood Boulevard (now Boozy Brunch) for about 3+ years now, it was the first true highlighter I ever purchased and it has yet to fail me. Not to mention I have so much product still in the pan. I don't feel the urge to buy any high end highlighter after purchasing this. The true champage tone is so flattering on our desi skin tone.

My newest pick is the Precious Petals highlighter, while it's different more creamy consistency I find it gives a little less of a sheen to the skin. The tone has a pink-rose gold hue which looks lovely on an every day look. For a brighter pop I always use a fixing mist on my brush after I've dipped into the product.  

These shimmery powder highlighters can be applied anywhere from the cheekbones to the eyes for a touch of color and a whole lot of glow. Overall I'd say these are a must have for any highlighter junkie, even if you're into high-end makeup these will not disappoint.

For purchasing these are for $4.99 but are available on various Facebook pages for about 800-1100PKR.

0 comments:

Elemis,

Elemis Eventone Facial at Amethyst Spa by Roohi

Friday, September 29, 2017 Sidrah Beauty 0 Comments

Thinking about a facial? With plenty of salons in Karachi, it's hard to find the best salon that offers an amazing luxurious experience. I recently was invited to visit Amethyst Spa by Roohi for an Elemis Facial. With my complexion looking a little dull, I was up for the treatment and I have to admit I'm not at all regular when it comes to salon visits. So what can you expect with a Elemis Facial?
Samples with every Elemis Facial
Analyzing Your Skin Needs
Before starting the treatment, the facialist asked about my skin and mapped it for any issues that appeared visible. For me, my skin texture was normal but the pigmentation and spots were the issues she wanted to target. Thus leading to the Eventone White Brightening Facial. The facial with ELEMIS can fulfil your individual requirements in a way that helps with your skin.

Steps in the Elemis Eventone White Brightening Facial:
  • White Flower Eye And Lip Makeup Remover
  • White Bright Even Tone Cleanser
  • Papaya Enzyme Peel For Exfoliater
  • White Bright Even Tone Lotion For Toner
  • White Bright Even Tone Oil For Massage
  • White Bright Even Tone Peel Off Mask
  • White Bright Even Tone Serum
  • Pro Collagen Lifting Treatment Neck And Bust Cream
  • Pro Collagen Eye Renewal Cream
  • Liquid Layer SPF 30 Sunblock

What To Expect:
Everyone has their own personal experience when it comes to a salon visit, personally Amethyst has always been a wonderful experience for me and the people that I've referred to.

The facial started with the makeup removal process to cleanse off any residue left. It's always easier to go in care skin. Since my skin is prone to blackheads and large pores, the Cleanser and Exfoliator really helped to revitalize my skin. Let me say ever single product used on my skin SMELLED absolutely refreshing and relaxing. Nothing was over powering. Once my pores were cleared, the blackhead extraction took place which is always painful but pain is beauty lol.

The oil massage on the skin felt invigorating. Since my skin is prone to clogging I was a little skeptical but the Elemis White Brightening Even Tone Facial Oil is a brightening and anti-aging facial oil treatment with Daisy, Sophora & Kiwi extracts to lessen the appearance of dark spots and age spots. The massage absorbed all of the oil into the skin without feeling heavy.

Next the peel off mask came in a paste form that slightly dried on the skin. It felt very hydrating and not at all drying. My skin felt drenched at this point in the facial! The neck and shoulder massage was very relaxing.

To wrap up the facial, the eye renewal cream was applied and gently massaged into the skin. The facialist was extra gentle on the eyes and mapped out pressure points around the eye area to stimulate blood circulation.

I love that the facial ended with an application of SPF so you can head out right after and not worry about applying any product on your skin. And with the samples provided at the end of the facial, I have been following up with the Eventone range to keep my skin's pigmentation under control.

Did I forget to mention that for 30 minutes of the 1 hour facial there is a hand and foot massage accompanying you? I've yet to experience a facial that included this in the package. Not to mention that for a limited time you can receive free samples and 10% OFF your Elemis facial.

And lastly my facial was finished off with a little Detox Tea! How adorable is this steal tea cup?!
Thank you to the team at Cosmo Group for inviting me to experience such a relaxing spa day. For more information visit Amethyst Spa by Roohi on Facebook and Instagram.

0 comments:

Eyebrow,

Must-Have Brow Products!

Monday, September 25, 2017 Sidrah Beauty 0 Comments

Brows should never be underestimated when it comes to a makeup look! I noticed I have never written about my favorite brow products. I don't usually try out anything new for my eyebrows since I've had these in my collection for a while. I always go for a soft, natural brow- shades that are cool medium brown would describe what I love to use. Here are my must-have cant-live-without eyebrow products.
BH Cosmetics Flawless Brow Trio
Shade: Medium

The first product that I've been using non-stop for about a year now is this handy kit from BH, the middle shade is perfect for my medium brow hair. It contains 2 powders and a wax. I usually use the wax on the gaps on my brows but since it's way too dark I try to avoid it. The darkest powder shade works SO well on the eyelids for a minimal makeup look. It blends very smoothly into a subtle eye look.

Price: $6.50USD.
Shop Here
Anastasia Beverly Hills Dipbrow Pomade
Shade: Soft Brown

Pretty much the only product WORTH talking about for the brows, the cult classic that is coveted for many reasons. This pomade has been a life changer for me. This stays put! Unlike the wax in the BH trio which tends to move around on the brows, this pomade stays all day for a crisp brow look. The shade Soft Brown is perfect if you want a very subtle natural brow. It can be built up for a darker brow color.

Price: $18USD.
Shop Here
Rimmel Brow This Way Gel
Shade: Dark Brown – 003

To set my brow hair, this adds a little tint while setting them. I love how this doesn't feel stiff or too uncomfortable as some brow gel's tend to do. My only issue is that there is always TOO much product on the spoolie so I have to wipe off quite a bit. This only coats my brow hair, which I have a lot of gaps so this doesn't help fill them in.

Price: 485Rs.
Shop Here


What's your favorite must-have brow product?

0 comments:

Review,

[REVIEW] Tree House Cleansing Makeup Wipes

Wednesday, August 30, 2017 Sidrah Beauty 0 Comments

We all have those lazy days when we can't find the effort to remove our makeup. Thus comes the cleansing wipes which has made it so much simpler and hassle-free to remove your makeup. Also if you're traveling these come in handy!
The Cleansing Wipes from Tree House are a newer find for me, the only wipes I've used before these are the Garnier Miceller Wipes which always did a fabulous job of removing ALL traces of makeup. So how did this hold up? Let's find out!
Treehouse.pk Cleansing Makeup Wipes REVIEW
Let's Talk About It:
The first thing I notice about any skincare item is how it's fragranced. I'm always sensitive to strong synthetic scents and these are definitely pleasant to use around the face! The first time I tried this out on my Instagram Story to demo the product I applied the new Loreal Lash Paradise Waterproof. This mascara has been the biggest pain %!# to remove, the only thing that removes all traces of it is with an oil based makeup remover but this wipe removed all traces easily. I usually place the wipe on the eye for 10 seconds to break down the makeup, this helps with any stubborn waterproof products!
I've really been enjoying using these and I would highly recommend it to those who want to remove makeup without any stickiness left behind, the Garnier wipes always feel tacky and I have to wash my face afterwards.
I'm definitely keeping these around for a while, I have yet to find a makeup removing product that doesn’t leave behind a sticky or oily residue. These are worth trying!


First Pass
Second Pass
Love It:
Removes Waterproof Eye Makeup
No Sticky Residue Left Behind
Gentle on Eyes
Doesn't Dehydrate Skin

Price: 300RS
Availability: Any Major Grocery Store and Online.
For more information check out Treehouse on Facebook.


0 comments:

events

Summer Makeup Festival 2017 in Karachi

Wednesday, August 16, 2017 Sidrah Beauty 0 Comments

A few weeks ago one of the best makeup exhibitions took place at Royal Rodale. The Summer Makeup Festival by Makeup, Makeup and More Makeup brought together all of the top cosmetic brands all under one roof. From Loreal, Maybelline, Beauty Blender, ELF, OPI, Stageline and more! Here's a look at all of the stalls that were among the showcasing of each brand and makeup resellers. 

The guest of the honor was the amazing hair designer and makeup artist Saima Bargfrede.

Maleeha, Saima and Rafia
Loreal Makeover
The event was absolutely fun to see all the brands under one roof, I'm looking forward to next year for sure! For more info visit Makeup, Makeup and More Makeup on Instagram and Facebook.

0 comments: