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Dove® Proves That Beauty Is A State Of Mind

Thursday, April 17, 2014 Sidrah!!!! 1 Comments


In this day in age, we can all get lost in hiding behind our true beauty. Some might not feel confident enough which is not to say that we rely on makeup and skincare to bring forth our true beauty. 


The Inner-Beauty Social Experiment

In an effort to make women realize their true beauty, Dove conducted a social experiment led by psychologist Dr. Kearney-Cooke. The experiment was conducted as a placebo effect, leading one to believe that it's all in our mind. 

The experiment utilized a  “beauty patch” as a treatment devised to “enhance the way women perceive their own beauty.”  The social experiment revealed that an alarming 80% of women feel hesitant to share the way they look. The study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. 

The beauty patch would essentially change their personal lives in ways that they had not imagined. The women participants wore the patch for two weeks and would record their daily lives.
The Beauty Patch
At the end of the experiment, it was revealed that the “beauty patch” contained nothing, no ingredient, no formula. The patch gave these women the power of believing in their own true beauty. It was remarkable how these women were affected by the patch, some would’ve purchased the patch in the long run.

"When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke.  “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives.  This first of its kind experiment designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”


Dove: Patches, the Film launch in Pakistan

Throughout the Dove: Patches film, it becomes clear how low self-esteem affects many elements of the women’s lives.  As the women become more confident about the way they look, feel personal relationships flourish and they develop a more optimistic outlook on their daily life. 

Dove hopes that all of the women’s inspirational stories featured in the Dove: Patches film will serve as powerful examples and encourage all women to develop a stronger relationship with their own beauty.

The Dove Patches documentary was revealed in Pakistan at a launch held at Verde Bistro Cafe to showcase the Social Experiment.  Fellow bloggers and socialites attended the event among successful women who encapsulate the terms ‘beauty’ and ‘strength’.
Dove at Verde Bistro Cafe
Dove invites all women to create a world where beauty is a source of confidence, not anxiety.  When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation.  The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date. 
Dove at Verde Bistro Cafe
Maliha, Rabiyah and Marium at Verde Bistro Cafe
The Digital PR event was managed by Creative Chaos and the on ground activation by Bulls Eye 360.

Watch the Dove: Patches film at dove.pk/patches and join the conversation at #BeautyIs.

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1 comment:

  1. i have always loved dove for their simple adverts. while i havent come across many for this particular campaign, my all time favorite has to be their advert where a painter draws pictures of the same woman based on their interpretation of how they see themselves and how other view them. the end result being, we are wayy tooo harsh on ourselves! l

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