PFDC L'Oréal Paris Bridal Week

[DAY 1] PFDC L'Oréal Paris Bridal Week- Nabila, HSY, Kiran Fine Jewellery, Sonia Azhar

Tuesday, December 20, 2011 Sidrah!!!! 4 Comments

Hello Everyone!
On December 19, 2011 The first day of the PFDC L’Oréal Paris Bridal Week was held in Lahore. I was unable to attend because I don't live in Lahore but I wanted to share with you the photos that were provided to me! Enjoy

L’Oréal Paris, the world’s leading beauty brand, and the pioneering Pakistan Fashion Design Council [PFDC] presented day 1 of the PFDC L’Oréal Paris Bridal Week – a platform that endeavours to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, fusing to create the ‘look’ for the Bridal Season 2012. 


Day 1 was attended by leading fashion personalities, media and stockists/buyers including Pakistani multi label boutiques Ensemble and Brands – Just Pret and the Manchester based, Imani Studio.

The first day of bridal week featured an exclusive style show by Nabila, solo fashion shows by HSY and Sonia Azhar respectively along with a jewellery showcase by Kiran Fine Jewellery, as summarised below. Each day of PFDC L’Oréal Paris Bridal Week is being styled by a different creative team and to this end, Day 1 was styled by Nabila with men’s styling by Khawar Riaz.

The PFDC L’Oréal Paris Bridal Week is being produced by Catwalk Productions, with event coordination by R-Team, set design by Hamza Tarrar, official photography by DragonFly and public relations by Lotus. The Black Carpet for PFDC L’Oréal Paris Bridal Week is sponsored by Damas.

Style Show: Nabila
PFDC L’Oréal Paris Bridal Week was opened by the iconic stylist and Creative Consultant for L’Oréal Paris Nabila with her show, ‘Gold to Bold’. Nabila and her creative team interpreted four versions of a traditional bride and showcased a more modern day interpretation of the same. Nabila’s key style trend was to convey how being traditional can also look timeless and elegant, while the same ideas can be modified and modernised for a bride who looks to be more contemporary. ‘Gold to Bold’ suggested that the focus should remain on the bride's individuality, personality and confidence. Designer Zaheer Abbas worked closely with Nabila to create the wardrobe for this style show. 

Nabila first opened her salon in May 1986. She has since redefined fashion, style and imagery in Pakistan. Indeed, throughout her 25-year career in beauty, she has contributed extensively towards refining the image of the media industry. Nabila clasps both eclectic and original styles in her work and in her own sense of fashion. She is known for her specialised touch, be it hair, styling or dramatic make-up for shoots. At Nabila, the creative team works with all aspects of hair, make-up and styling, believing that individualism and attention to detail are key in customising styles.

Nabila also just recently launched a new division, NPro – a one-stop specialised professional division catering to couture-based styling needs.
Nabila did the styling for the female models for all the shows for Day 1. 


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Fashion Show: HSY
Following Nabila’s Style Show HSY showcased a collection, entitled ‘Game of Kings’, inspired by the majestic sport of Polo. The show opened with professional polo player Shameel Alam, walking the ramp for HSY followed by L’Oréal Paris spokesperson Meesh Shafi with her great dane on the ramp. The collection comprised of both menswear and womenswear, accompanied by leather bags made for HSY by Vintage Montana. ‘The Game of Kings’ by HSY was designed in silk, chiffon, brocade, net, leather, tropical suiting, fur, karandi, suede and cotton with emphasis on surface embellishments, both classic and contemporary. The colours that dominated HSY’s collection were tan, black, gold and chocolate.

With over a decade gone since it was established (in 2000), HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognised as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design, Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards in 2009, the Lux Style Award in 2005 and in 2007, the Most Stylish Fashion Icon at the MTV Style Awards in 2008 and Style Guru of the Year by Indus Style Awards in 2007. 
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Jewellery Show: Kiran Fine Jewellery
The third show of the evening was by Kiran Fine Jewellery titled ‘Sceptres of Beauty’. The collection took inspiration from every woman’s innate need to conceal, protect and provoke. For centuries, through ancient civilisations to modern times, women have used basic tools like the mask, hand-held fan and the parasol to do exactly that: conceal, protect and provoke. These three instincts have been reinvented with the revolution of the cosmetic beauty industry. And so, these three ‘Sceptres of Beauty’ assimilated in this collection as a tribute to ‘the women of all times’. Kiran Fine Jewellery’s showstopper for the evening was  Pakistan’s most revered classical dancer Naheed Siddiqui.
 “A woman’s innate desires will always remain the same no matter how much she appears to have evolved on the outside,” said Kiran Aman of Kiran Fine Jewellery on her inspiration behind her debut solo jewellery show. Showcasing jewellery pieces such as necklaces, earrings, pendants, rings and teekas (head and forehead adornments), ‘Sceptres of Beauty’ was
handmade with cutwork and carving using metals such as gold and silver and stones such as lapis, coral and malachite together with red and green sapphires.
The wardrobe for the jewellery show was designed by Yasmin Shaikh.
Kiran Fine Jewellery epitomises the woman of substance, who wears jewellery not simply to adorn but to reflect the essence within. Founded in 2003 by the multi-faceted Kiran Aman, each piece of jewellery is crafted with the finest materials with a deliberate focus on gold, as the designer believes its strength, warmth and malleability is a veritable representation of the women for whom she designs. Kiran has received accolades for her work in jewellery design, which includes the Nesvita Women of Strength award for Best Jewellery Designer. Her jewellery has further been worn by models, stylists, celebrities and Pakistani icons at a variety of shows and events in Pakistan and internationally.

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Fashion Show: Sonia Azhar
Sonia Azhar showcased her fashion collection entitled ‘Enlightenment’ where she endeavoured to revive the ancient artwork used in the Victorian and Mughal eras. Her colours for the collection were inspired by nature – God’s creation. ‘Enlightenment’ was divided into six segments: the Opal collection – where Sonia used shades of ivory, beige and pink as present in ivory stone cotton thread embroidery; the Monochrome Pink segment – where the threads in the embroidery and embellishments duplicated the specific colour of light; the Aquamarine collection – using aqua blended together with shades of the sea and the Feroza stone; the Sunset collection – highlighting how the day gives into the smoky grey evenings and eventually the night;  the Roses Red segment – signifying the colour of love and the unification of two souls; and lastly, the Midnight Blue collection – which blended the romance of a starry night with the mystery of a moonlit night. Highlights of the show were celebrity show stoppers, film actor Moammar Rana, musician Hadiqa Kiyani and actor Adeel Hashmi.

Sonia Azhar of Sonia Design Concepts is an Architecture graduate from the National College of Arts (NCA) in Lahore. With fashion design experience spanning over 15 years, Sonia Design Concepts specialises in couture. Her craftsmen work under her supervision and guidance using embellishments as the base blending a diversity of colours and fabrics with different stitching techniques. Her collections have been well received nationally and abroad and to this end, she has showcased her work in Abu Dhabi, Dubai, London and Glasgow to name a few.
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Photography Credits: Faisal Farooqui - Dragonfly.
I hope you all enjoyed the photos and information about the designers, there will be more posts to come about the event!

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4 comments:

  1. Beautiful event, momi and Hadiqa entry was super... :)

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  2. Incredible style the event was superb its true Pakistani style and Fashion trend. luv the post :) xx

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