Company Spotlight: E.L.F Cosmetics

Thursday, August 25, 2011 Sidrah!!!! 10 Comments

I’m the kinda person that doesn’t really look at high-end brands because my pockets just can’t hold the weight. This is where E.L.F comes in, also known as Eyes Lips Face. E.L.F states that  "every woman should have the opportunity to participate in innovation, without sacrificing her budget,"

History on the company:

The brand is based from New York City and now has branched out worldwide to the UK, Australia, and now Pakistan. The company was started in 2004 by Joseph Shamah and Scott Vincent Borba. Shamah and Borba met in 2002 while Shamah was a New York University business student and Borba was a Los Angeles based beauty-industry veteran who launched companies such as Hard Candy cosmetics. The mission to launch ELF was to bring inexpensive and high-quality cosmetics line for women and teens.

PETA supporters: 
The company states that all of its products are 100% cruelty-free. Their support for PETA's Fur Free campaign extends to its use of brush bristles which are 100% synthetic. Many other products are cruelty free such as mascaras, lip glosses, blushes, and more. In 2007, it was announced that e.l.f. was selling tweezers in a faux leather case that states Supports PETA in the Fur Free Campaign which 50% of the proceeds from sales of these tweezers go straight to PETA. Affordability with a cause, always nice to support such campaigns without breaking a budget.

Product Lines:

                Also known as the $1 line which has every-day makeup supplies such as mascara’s and eyeliners. The e.l.f Elements line from e.l.f. Essentials also allows customers to customize their own makeup palette.

“Gel-powder formulation infused with skin soothers instantly brightens and glides on smoothly without tugging the delicate eye area.”
Price: USD$1 (PK Rs.170)

“Get no smudge with no-budge eyeliner, which creates a fabulous and fresh look of precision that lasts for hours. The smooth pen applicator easily glides on color for very fine to bold lines for effortless beauty.”
Price: USD$1 (PK Rs.170)

 This line includes professional makeup for professional makeup artists and consumers all for $3+

“Create a healthy and natural glow all year long. The Blush highlights the cheeks to add a flush of color, while the Bronzer accents and contours cheekbones for beautiful definition”
Price: USD$3 (PK Rs.400)

Sleek, Water-Resistant Case
Eyeshadow "C" Brush
Complexion Brush
Small Angled Brush
Small Smudge Brush
Fan Brush
Powder Brush
Angled Foundation Brush
Concealer Brush
Small Precision Brush
Blush Brush
Contouring Brush

                                                                       Price: USD$30 (PK Rs.3500)

This line consists of makeup made out of natural minerals. Starting at $3+ with sets starting at $20

“Follow this natural beauty regimen and you'll noticeably feel and see the pure difference e.l.f. Mineral Makeup can make! Our Mineral Concealer and Foundation offer SPF 15 protection against UV rays. And most importantly, all e.l.f. mineral makeup is 100% mineral based with no parabens, preservatives or chemical dyes - which means it’s safe, effective and great for even the most sensitive problem prone skin types. Achieve a naturally radiant complexion and discover healthier, illuminating skin with e.l.f. Mineral Makeup!”

Mineral Foundation SPF 15
Mineral Concealer SPF 15
Mineral Blush
Total Face Brush
Blush Brush
Canvas Case

                                                                     Price: USD$20 (PK Rs.2400)

Beauty School:
                “Includes collection of limited edition sets & palettes designed to help you become your own makeup artist. Create expertly defined eyes, luscious lips, and a flawless face when you enroll in the luxurious, yet affordable e.l.f. Cosmetics Beauty School!”

                Prices starting at $3 for a set of 3 products!

“Want eyes that are multi-dimensional and totally expressive? Then this is the collection for you! The easy to blend formula is crease resistant and long lasting. Each gorgeous shade can be worn alone or together for a dramatic effect. Mix and match shades to create your unique and custom look.”
                                                                      Price: USD$5 (PK Rs.650)
Blush & Bronzer Palette
"Create a healthy and natural glow all year long with these gorgeous blush and bronzer shades. The blush highlights the cheeks to add a flush of color, while the bronzer accents and contours cheekbones for beautiful definition."
Price: USD$3 (PK Rs.400)

"Want eyeshadow that stays on throughout the day? Then use our Eyelid Primer prior to makeup application to get longer-lasting and crease-proof eyeshadow. You can wear it alone on your eyelid as a crease-proof eyeshadow to brighten and even skin tone for perked up eyes or dab it on your brow bone as a shimmery highlighter.

Collection Includes:
Price: USD$3 (PK Rs.400)

So what do you guys think? Have you tried any ELF products? How was your experience? Please feel free to leave any comments or suggestions!

Note: All photos and information was used by permission from http://www.eyeslipsface.com

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  1. I absolutely love elf! its really affordable and well worth it.
    try the blushes they're great:)

  2. I am very excited about Elf opening in Pakistan too. ^^

  3. I have E.L.F super glossy lip shiners, but the are too sticky so i dont like the gloss formula i have ordered some stuff may be i can find it good

  4. greattt work dear .. m sooo excieted to have em in Pakistan :)

  5. Thanks for sharing. I really want to try their mineral lipsticks but they have not been launched as yet.

  6. I've ordered stuff from ELF Pakistan... Still waiting on my order to be processed! Cant wait :D


  7. Hey,the stuff is amazing.I can't believe ELF is opening in Pakistan! I'm so excited.
    Following you now :)
    Everyone please check out my blog.I have my clothing collection there.Would really appreciate it.

  8. ELF range is very lovely . Thanks for great post .

    Do check my blog :)

  9. I've heard their eye primers are good, plan to get them soonish! great post!

    check out my blog too:
    following u now:)

  10. Just curious! Since it's been here long enough now, what are the reviews?