8th March is celebrated as Women’s day across the globe to pay homage to womanhood. This month, BeautyBar joins the world to celebrate women who are not only strong and ambitious, but who also dare to dream big. We start our celebration by introducing the women who have worked hard to bring us new and innovative products and celebrate beauty like no other. These women entrepreneurs are turning heads by redefining the meaning of Beauty and its standards.
Willa Hafeez – the founder of BeautyBar. Her experiences led her to the realization that women in Pakistan want quality beauty products but they have limited access to them. This mere realization led to the building up of a network that provides easy access to beauty products across the country. “At BeautyBar, we believe every woman should pursue her dreams with confidence. When we look beautiful, we feel confident.”
Running BeautyBar for over a year, Willa realized the lack of coordination and support amongst women. This March, she decided to take the initiative and bring women on board who not only took steps to turn their dreams into reality and redefined the beauty industry of Pakistan by helping women around the country look and feel beautiful.
BeautyBar sent over a few goodies to showcase the brands that are owned by women. This initiative is absolutely inspiring as we need to promote more women owned businesses!
The box is created by The Gift Fairy, the packaging partner for the Women Empowerment Campaign. The Gift Fairy is a beautiful initiative by Abeera Iqbal. Its said that creativity knows no bounds and it holds true at The Gift Fairy where you find the most creative and artistic pieces of art. They specialize in making special moments memorable by adding a touch of personalization with their handmade gift boxes, favor boxes, giveaways, wrappings and décor.Serene Organics is an initiative by two LUMS graduates who seek to provide the market with- crucially needed- pure and natural oils. Serene’s oils are extracted directly from nature and retain their natural properties, bringing zero side-effects. In today’s unnatural world; Serene aims to encourage and promote a healthier lifestyle that is closer to nature in every way. It facilitates healthier and natural way of living for both men and women.
Founders Fatima & Shahama are a strong advocates of serving the community. Not limiting itself to serving the beauty sector only, it goes one step further and helps the poor oil producers by making them shareholders of their enterprise, thus improving their financial status. It also employs women, who are struggling financially by involving them in the production of Serene’s eco-friendly jute packaging.
Luscious Cosmetics needs no introduction. It has become a brand that is widely recognized across the country and is also the first local brand to sign a contract with Sephora. Founded in 2007 by Mehrbano Sethi, who is a through and through makeup buff. Luscious Cosmetics has attained loyal following among celebrities, makeup artists and beauty addicts alike. It is the first local brand that proved to be a game changer in Pakistan’s beauty industry and changed the perception of people about makeup.
“At Luscious Cosmetics, we take the business of beauty very seriously. The company was founded with the purpose of creating high quality cosmetics with an affordable price tag, but without ever compromising on ingredients and ethics.” Each product is developed with a lot of hard work and passion to be as user friendly as possible and with professional grade results at an affordable price tag. The mantra is quite simple: Celebrate your Beauty!