Empowering Women Campaign with BeautyBar!

8th March is celebrated as Women’s day across the globe to pay homage to womanhood. This month, BeautyBar joins the world to celebrate women who are not only strong and ambitious, but who also dare to dream big. We start our celebration by introducing the women who have worked hard to bring us new and innovative products and celebrate beauty like no other. These women entrepreneurs are turning heads by redefining the meaning of Beauty and its standards.
Willa Hafeez – the founder of BeautyBar. Her experiences led her to the realization that women in Pakistan want quality beauty products but they have limited access to them. This mere realization led to the building up of a network that provides easy access to beauty products across the country. “At BeautyBar, we believe every woman should pursue her dreams with confidence. When we look beautiful, we feel confident.”
Running BeautyBar for over a year, Willa realized the lack of coordination and support amongst women. This March, she decided to take the initiative and bring women on board who not only took steps to turn their dreams into reality and redefined the beauty industry of Pakistan by helping women around the country look and feel beautiful.
BeautyBar sent over a few goodies to showcase the brands that are owned by women. This initiative is absolutely inspiring as we need to promote more women owned businesses!
The box is created by The Gift Fairy, the packaging partner for the Women Empowerment Campaign. The Gift Fairy is a beautiful initiative by Abeera Iqbal. Its said that creativity knows no bounds and it holds true at The Gift Fairy where you find the most creative and artistic pieces of art. They specialize in making special moments memorable by adding a touch of personalization with their handmade gift boxes, favor boxes, giveaways, wrappings and d├ęcor.
Serene Organics is an initiative by two LUMS graduates who seek to provide the market with- crucially needed- pure and natural oils. Serene’s oils are extracted directly from nature and retain their natural properties, bringing zero side-effects. In today’s unnatural world; Serene aims to encourage and promote a healthier lifestyle that is closer to nature in every way. It facilitates healthier and natural way of living for both men and women.

Founders Fatima & Shahama are a strong advocates of serving the community. Not limiting itself to serving the beauty sector only, it goes one step further and helps the poor oil producers by making them shareholders of their enterprise, thus improving their financial status. It also employs women, who are struggling financially by involving them in the production of Serene’s eco-friendly jute packaging. 

Luscious Cosmetics needs no introduction. It has become a brand that is widely recognized across the country and is also the first local brand to sign a contract with Sephora. Founded in 2007 by Mehrbano Sethi, who is a through and through makeup buff. Luscious Cosmetics has attained loyal following among celebrities, makeup artists and beauty addicts alike. It is the first local brand that proved to be a game changer in Pakistan’s beauty industry and changed the perception of people about makeup.

“At Luscious Cosmetics, we take the business of beauty very seriously. The company was founded with the purpose of creating high quality cosmetics with an affordable price tag, but without ever compromising on ingredients and ethics.” Each product is developed with a lot of hard work and passion to be as user friendly as possible and with professional grade results at an affordable price tag. The mantra is quite simple: Celebrate your Beauty!

Being a pioneer in Pakistan to use ingredients that are natural, organic (where possible) and wild crafted, Conatural is leading the organic beauty industry in Pakistan. CEO Myra Qureshi is committed to providing the highest quality organic solutions for luxurious and affordable skin care. Their mission is to change the way women and men buy skin and hair care products. They want to help and eliminate the exposure to toxic chemicals in cosmetics. The result? Healthy, nourished and enriched skin.  The affordable price tag and amazing product quality that delivers has resulted in Conatural being a brand recognized across the country. It’s a brand which is not only used by celebrities but also people belonging to all classes.

I love this initiate by BeautyBar, for more information check out their website, Facebook and Instagram.


Tour around LUSH at The Dubai Mall!

Late last year I visited Dubai for the first time with my bestie Nida from Highlife Shenanigans. With all the places I visited in Dubai, the Lush Tour at the Dubai Mall was absolutely amazing. The shop offers the tour to anyone interested in checking out the entire store. Being completely new to Lush Cosmetics it was a great opportunity to learn about the brand and test a few products along the way. Now I'm not so much into organic skincare to be honest especially since the products tend to expire faster and are most costly than any other brand. 

The tour gives you an entire look at Lush from start to finish. Here's a look at some products in their range! 

Anyone can visit LUSH and ask for the Happy Hour Tour! Currently it's for 89Dhr, for more information check out LUSH Middle East online. 


Atiqa Odho Cosmetics Bloggers Meetup!

This past week a few of us bloggers were invited for a special Atiqa Odho Cosmetics meet up for International Women's day at Mona J Spa and Salon. With Atiqa Odho gracing her presence at the meet up, I absolutely loved how warm and informative she was about her brand. Honestly I wasn't expecting her to host the event so graciously as I've always seen brand ambassadors host events for brands. 
Here are some items we received in our goody bag!
Odho Cosmetics Lipstick in Precious
Odho Cosmetics Eyeshadows in Aquamarine (loose) Glacier (pressed)
Odho Cosmetics Powders in Walnut (Contour) Almond (Glow) Nightingale (Blush)
Atiqa allowed us to demo all of her products and ask any questions we might've had. Her products are all ISO certified with her own unique colors and finishes for each product. She gave us a lot of insight to her range and how she came about naming her products. It was a lovely time spent with her and Mona J as she demoed 2 makeup looks using all Odho Cosmetics. 
She also shed light on the fact that Atiqa Odho Cosmetics have been specifically designed for the Asian skin tone; which is why, all the shades whether those of her lipsticks, eye shadows, face powders or blush-on complement the Pakistani women of every age. 

Atiqa Odho Cosmetics is the first and only ISO Certified Celebrity Cosmetic brand of Pakistan at par with the global brands like of Tyra Banks, Jessica Alba, Drew Barymore, Eva Mendes and Kat Von D. From high-performance lipsticks, eye shadows, blush-on, face powders, contouring kits, blush kits, to a professional range of brushes and manicure & pedicure sets, Atiqa Odho Cosmetics has it all when it comes to makeup.
For more information visit Odho cosmetics on FacebookTwitter and Instagram


[SWATCH] Kat Von D Everlasting Liquid Lipstick

Liquid lipsticks have been all the rage in the recent years, with every brand releasing their own type. Whenever I fall in love with a lip product, I end up getting a wide range of colors from the range (i.e. my obsession with Wet N’ Wild Megalast lipsticks). When I first tried out BauHau5 from the Kat Von D's Everlasting Liquid Lipstick range, I fell in love! I end up purchasing a few more and then received a couple of minis free with my order from KatVonDBeauty.com.

…and let me tell you that these are so my favorite! I've been on a gotta catch em' all kinda obsession lately.
Each Kat Von D Everlasting Liquid Lipstick comes in a slim, black box. The body of the box has a rose design while the word “EVERLASTING LIQUID LIPSTICK” is printed in silver foil letters and stamped on the box. The name and colour of the lipstick shade are printed on a sticker-like material and pasted at the end of the box.

The formula for all of these are consistent throughout, usually some darker colors tend to look patchy but all of these have a beautiful consistency. The texture is liquidy and not at all moussey, and they dry very matte but without any cracks on the lips. They feel so lightweight on the lips and they will fade after eating anything oily, otherwise these stay put for hours! I love wearing Double Dare to the office and it stays on comfortably past lunch. The only one that I have to layer on is BauHau5, even in the swatch you can see some patchiness but it's not at all prominent on the lips.

Overall these are some of my go-to liquid lipsticks when I don't want to fuss with a bold lip color. I ended up getting the mini's as a gift with purchase when I ordered from the website directly. The full size are $20 each but the minis will last you a while!

Sunsilk Wedding Diaries!

We all know how important the wedding season is to us, whether it's a family member or a close friend. So when it comes to hair, who honestly has a hard time figuring our a hairstyle? 

Sunsilk has introduced its signature wedding hair trends for the season. As Pakistanis, our cultural wedding festivities span over a week or two with multiple events occurring back and forth. It gets stressful for young girls to ensure that they don’t look the same at every function. The versatility comes about from their dresses and the way they make their hair.

In a 60 second commercial directed by Farooq Mannan, Sunsilk projects the complete wedding look by guiding girls on how to be flexible with their hair using Sunsilk’s pink variant shampoo, thick and long. Thick and long hair can allow you to play with your hair anyway that you want promising less damage and healthy hair that look beautiful tied or let loose. 

Can we talk about the beautiful dresses in the ad? The model Hania Amir was styled by Yelli and the three glamorous dresses were designed by Sania Maskatiya for Mayun and Mehndi and Nomi Ansari for the Shaadi. The melodious song being sung in the background was by Rachel Viccaji. 
I've been a fan of Sunilk's range of shampoos and there's no doubt the wedding season is going to be a game-changer for our hair styles. Taking Point PR sent over a few goodies, I already know that Sunsilk shampoos are great especially during the drier weather seasons. If you've tried the new Lusciously Thick and Long shampoo and conditioner, it's worth checking out during the wedding season.


[REVIEW] Elemis Pro-Collagen Marine Cream

Getting older as much as we hate to admit it, our skin immediately starts to show signs of aging. Out of all of the moisturisers I’ve tried out, the Elemis brand is one that always impresses me. From their Pro-Radiance Illuminating Flash Balm that I've used consistently before foundation, their range is one that you'd fall in love with! The Pro-Collagen Marine Cream is targeted towards anti-ageing benefits that has been shown to reduce the depth of wrinkles, improve skin firmness and hydration in 15 days.
Product Claims:
The unique Mediterranean algae, Padina Pavonica has been shown to dramatically increase the quantity of glycosaminoglycans (GAGs) within the skin. By special cell communication, these water-attracting GAGs are responsible for skin moisturisation, improving suppleness, firmness and  elasticity. In addition, Ginkgo Biloba providing superior free-radical protection has been blended with precious Rose and Mimosa Absolutes, thus creating the ultimate anti-ageing cream from ELEMIS.

Let's Talk About it:
As most of us who are well aware of how important collagen is in the appearance of our skin, once we reach our mid or late twenties loss of collagen increases drastically. This cream works by causing your body to produce more collagen to the applied area. The cream is extremely luxurious with the consistency and texture after it’s been absorbed into the skin. The scent of the cream is very soft and floral, especially using it before bed was not overpowering. The consistency isn’t like other creams as it’s light enough to hydrate the skin and not clog pores.
I have been using this consistently for over 2 months specifically on my neck and face. I normally use Rose Hip Oil as a night time moisturizer which has worked well for pigmentation, but using this my skin has become softer but I wish it would have lighten acne markets and darkness around my under eyes. Best part is that it completely absorbs into the skin when you wake up, not leaving any greasy residue whatsoever. It works well on the hands too! My skin feels moisturized and plumper every morning.

Where to Purchase:


[Haul] AliExpress Jewlery

It's all about chokers these days, and once a trend hits it's all over the market. I've been trying to find a few unique pieces since I love this trend and finding a white choker in Karachi is nearly impossible! So I ordered a few from AliExpress during their Black Friday sale and I wanted to share them with you all. 

Since I bought these during the sale my total for everything was about $7! If you're looking to buy directly from the site, I suggest getting a UBL internet Wiz card since it works smoothly on the site. 

These chokers are all made out of really soft material. Exactly the same as you would find them in the market! 

The Black set was exactly what I was looking for. The style is so retro and goth, love it! 

I bought everything from this store, they usually change prices from time to time. Also it took about a month and a half for my order to arrive! 


Breast Cancer is Treatable, but Early Detection is Key [Chughtai Lab Karachi]

Chughtai Lab’s consultant pathologist says that young women should create an early breast cancer detection plan because that’s the key to treatment and ultimately, to saving lives.

In honor of October being Breast Cancer Awareness Month, Chughtai Lab has embarked on a month-long nation-wide campaign, termed #ThinkPink with Chughtai Lab, to bring awareness and education to the nation’s women and men. After a series of events in Lahore and Islamabad, Chughtai Lab held an event at its flagship lab at Shaheed-e-Millat Road, Karachi to spread awareness of this disease and the benefits of early detection. “If you’re above 20 years, you need to examine yourself monthly”, according to Dr. Sehba Arij, Consultant Pathologist at Chughtai Lab. She elaborated on the myths surrounding breast cancer as well as the symptoms and signs to watch out for.

Muniba Mazari, Head of Corporate Social Responsibility at Chughtai Lab, also spoke at the event and implored young women to take their health seriously and opt for self-examination on a regular basis. She opined “Breast cancer is a topic that is hardly talked about by either men or women. It is because of this societal taboo that many women keep on suffering for a long period of time until the cancer reaches a stage where it becomes harder to treat than it would initially have been.” She implored young women not only to learn to self-examine, but teach other women to do so as well.

Speaking about the #ThinkPink campaign, she commented, "It isn't just about combatting the disease but also breaking the taboo of talking about diseases and ailments of all kinds. The more we talk about these things, the easier they will be to treat."

Dr. Omar Chughtai, Lab Director of Chughtai Lab said that with the opening of a lab facility in Karachi, he hopes they can bring quality and convenient testing services to the metropolis. Some of the conveniences he mentioned included Chughtai Lab’s free home sample collection service, online and emailed lab reports, SMS alerts and the custom Chughtai Lab mobile app. “Come visit or call us, we are always looking for ways to serve you better”, he said.

Chughtai Lab is one of the leading pathology labs in Pakistan that has been serving the nation since 1983. Chughtai Lab has made promising progress in the field of diagnostic testing and has a vast network of 150+ locations nationwide, functioning in all provinces of Pakistan. Under its social arm, Chughtai Foundation conducts free medical camps and public awareness campaigns in a bid to bring free health education to the nation.